Press kit · v1 · updated 2026

Press Kit

For writeups, podcasts, threads, and anyone curious.

Elevator pitch

What is FocusDex?

FocusDex is a macOS focus app with Pokémon-style mechanics. Set a timer and focus. Every five minutes earns a Pokéball. When the timer ends, Safari Mode opens and the creatures that spawned during your session appear on screen — you throw your balls, catch them, and they enter your Pokédex. Your Dex becomes a living diary of the year you spent doing actual work.

The longer story

The pitch

Productivity apps used to punish you. Forest grows a tree and kills it if you leave. Focus Friend guilt-trips you over the texts you haven't returned. FocusDex points in the opposite direction — the reward is the game. You focus, you earn Pokéballs, creatures spawn around you, and at the end of the session you get to play. It's not a streak. It's a hobby with receipts.

There are 147 creatures designed for launch, across 15 types — Code, Art, Doc, Pixel, Spirit, Glitch, and more. They're shaped by what you do and where you are: Xcode spawns Code-types, rain spawns Storm-types, a real solar eclipse spawns a Legendary that exists for the duration of the eclipse and then never again. Twelve Legendaries. Eight Mythicals. Some only appear if your streak is long enough to deserve them.

The host of all this is Notchy, a tiny mascot who lives inside the MacBook notch — yellow eyes, mint highlights, friendly Professor Oak energy. He hands you your starter, cheers you on, and watches with quiet concern when you bail. FocusDex isn't trying to be Forest. It's trying to be the Animal Crossing of productivity: low-stakes, daily, beautiful, and the longer you play the more it remembers about you.

Pull quotes

Quotes

FocusDex makes focusing the thing that unlocks the next dopamine hit you actually want.
Forest punishes you. Focus Friend guilt-trips you. FocusDex lets you play the game.
Visual identity

Brand palette

Five core brand colors. Click any swatch to copy the hex.

Copied!
--pink
#FF6B6B
Copied!
--magenta
#C147FF
Copied!
--blue
#47A0FF
Copied!
--mint
#2EE6A0
Copied!
--yellow
#FFD960
Wordmark

Logo

The FocusDex wordmark uses the full brand gradient, animated. On dark backgrounds only.

FocusDex
Mascot

Notchy

●︎

Notchy lives in the MacBook notch. Yellow eyes, mint highlights. Friendly Professor Oak energy — hands you your starter, celebrates a finished session, glances at you with concern when you bail.

The notch was always supposed to be a window into another world. Notchy makes it one.

Stats

Key numbers

147
creatures
15
types
12
legendaries
8
mythicals
MIT
licensed
$0
free forever
Resources

Links

The person behind it

Creator

Ben Burnette. Indie developer. Macs only. Cooks.

Tip jar: $Dryeetsolutions on Cash App · GitHub: bendawg2010

Get in touch

Contact for press

Open a GitHub issue with [PRESS] in the title. I read every one. Podcasts, writeups, threads, weird angles — all welcome.

⭐ Open a [PRESS] issue